{"id":18,"date":"2026-04-12T14:00:55","date_gmt":"2026-04-12T14:00:55","guid":{"rendered":"https:\/\/scrime-law.ussl.co.il\/?p=18"},"modified":"2026-04-28T17:33:50","modified_gmt":"2026-04-28T17:33:50","slug":"rami-levi-ruling-is-the-slogan-more-quality-for-less-cost-misleading-or-not","status":"publish","type":"post","link":"https:\/\/www.gsip.co.il\/en\/rami-levi-ruling-is-the-slogan-more-quality-for-less-cost-misleading-or-not\/","title":{"rendered":"Rami Levi Ruling: Is the Slogan “More Quality for Less Cost” Misleading or Not?"},"content":{"rendered":"

What Can a Business Promise in Advertising?<\/h2>\n

Businesses use slogans every day. Some promise better service, others promise better prices, and many try to create a strong emotional connection with consumers through short and memorable phrases.<\/p>\n

But where is the legal line between a catchy marketing slogan and a misleading commercial statement?<\/p>\n

This question was recently examined by the Israeli Supreme Court in a case involving the well-known retail chain Rami Levy and its slogan: \u201cMore Quality for Less Cost.\u201d<\/strong><\/p>\n

The Court held that the slogan did not mislead the public. Instead, it functioned mainly as a general advertising statement and as a trademark-like identifier of the Rami Levy brand, rather than as a specific factual promise regarding the quality or price of each product.<\/p>\n

The ruling provides important guidance for businesses, advertisers, brand owners, and legal professionals. It clarifies when promotional language may be considered permitted \u201cpuffery\u201d and when a business may cross the line into consumer deception.<\/p>\n

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